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Amplify your brand affinity

Create a smarter shopping experience for you and your customers with Google Pay.

  • Google Pay app on Google Pixel 2
    'Google Pay App Sample Interface 3: Google Pay Walgreens Add your Balance Rewards card Member #: 12345678 Instantly add the card from your last purchase'
  • Google Pay app on Google Pixel 2
    'Google Pay App Sample Interface 2: Google Pay nearby WholeFoods Market $5 gift card Dunkin Donuts promotion Use GooglePay at Dunkin Donuts 3 times and earn a $5 gift card Get started Recent Activity Zynga $1.00'
  • Google Pay app on Google Pixel 2
    'Google Pay App Sample Interface 1: Google Pay American Express credit card Pay now with Amex Accepted here Whole Foods Walgreens Kroger 7 eleven Safeway Gap Starbucks BestBuy See more Home Cards'

All it takes is an API

With the Google Pay API for Passes, you can connect your business to millions of Google users by managing and promoting your loyalty programs, gift cards, offers, tickets, and boarding passes. You can even send location-based notifications, real-time updates, and messaging to engage with customers anytime, anywhere.

API Documentation
Enrollment

Enrollment

Allow your customers to automatically sign up and sign in across devices – reducing the risk of forgotten passwords and missed conversion opportunities.

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Linked offers

Linked offers

Deliver personalized mobile offers and recommendations to any customer that saves your loyalty card to Google Pay.

Create an offer
smart tap

smart tap

Let your customers use loyalty cards, gift cards, and offers saved to Google Pay by simply holding their phones to NFC point‑of‑sale terminals.

Learn more

Ticketing

Streamline your business’ ticketing with Google Pay. There’s no need for physical tickets, texts, or emails with downloadable PDFs – everything your customers need is saved and redeemable through the app.

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Don’t have a loyalty program?

Work with these featured partners to create your own.

Vibes Urbanairship See all partners

“Since integrating the new API, we have seen a 600% increase in the number of unique users paying with Google Pay. This is with very limited promotion, indicating users increasingly prefer this as their go-to payment method.”

Steve Neumann, Lead Product Manager

“HotelTonight found that customers who had Google Pay selected as their payment type were 65% more likely to complete the booking flow.”

Madhu Prabaker, Director of Product

“A partner in the travel vertical has seen their average daily transaction volume facilitated by Google jump 11x since they switched from Android Pay to Google Pay.”

Kapil Mokhat, Director of Payments Programs and Partnerships

“We've found sustainable Google Pay growth with its share of Android App orders up 30% weeks after our promo ended.”

Adam Rockmore, SVP, Head of Marketing & Communications

“Our entire sales funnel was lifted by 20x simply by adding Google Pay as a payment type as well as the defaulted prominent payment type for new user.”

Anthony Broad-Crawford, Chief Product Officer

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“Upgrading to Google Pay required minimal effort -- even less than we expected -- due to the way Google made the transition transparent for us as merchants.”

Steve Neumann, Lead Product Manager

“Google Pay conversion performed 2X better than regular credit card checkout flow on Android.”

Jake Siegal, VP of Product

Partners Next
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